When change occurs in business, a change communications professional is as essential to your team as a legal or financial expert. From positive opportunities such as new executives, acquisitions, product launches and new markets to challenges such as safety incidents, business closings and lawsuits -- effective communications is critical in high-stake situations.
Capitalize on opportunities and mitigate risks by calling on LaBreche to assess and retool the communications for your company or simply for a critical project that should be outsourced to a seasoned, proven professional. Beth LaBreche has helped hundreds of companies manage their reputations through times of change.
Communications Management →
Leverage new opportunities with communication plans or neutralize issues with crisis communications plans. A thoughtful, strategic communications plan is the first step. Effective management of communications through a key project, or an ongoing basis, requires skill and expertise.
Crisis Management →
Identify and actively manage issues through communications to mitigate risks or eliminate them altogether. Organize what can and can’t be said, when and how, so both company and stakeholder objectives are met.
MediaTraining →
It’s stressful representing your company and brand and being responsible for getting messages across to key audiences via media interviews. Don’t simply ‘wing it’ or the opportunity will be lost. Get effective media training now.
Media + Social Tracking →
Know what media and others are saying about your company, your product…and you. Powerful media and social media tracking technology and dashboards customized for you provide alerts, trends, sentiment, influencer dialogue and more.
Content Marketing →
Content marketing is the multi-channel surround sound for your company and brand. Getting proficient with content marketing requires a plan and process to create and market content that reaches and engages your audiences.
Public Relations →
PR continues to deliver earned, credible coverage of your company and key messages in media and social media. PR is vital to managing your company’s reputation, and not letting an opportunity go by without the media attention it deserves.