Rebrand of a company during active litigation.
Ownership of a brand asset was challenged by the previous owner of a 50-year-old business. The new owners had to rebrand, quickly, to move past costly litigation and rebuild for the future.
Global wearable technology launch for a startup.
A NYC-based smart PPE manufacturer wanted media coverage to help them deploy thousands of wearable devices for workers in the field. In the first year of working together, LaBreche was able to place 136 articles in targeted trade media.
Change management of internal reorg for a global company.
HR-related changes are always sensitive and nuanced. LaBreche has a keen ability to effectively communicate change so that it is understood, processed, accepted, and (ideally) enthusiastically supported.
National launch of healthy eating incentive technology platform.
Eating healthy costs more. This is a key barrier to overcoming obesity for many consumer communities. LaBreche is partnering with a technology company to launch a first-of-its kind online platform that is making healthy food choices easier and more affordable.
New role for founder of family owned business.
The CEO of a national multi-location business must evolve to a new role as the visionary of the company. Traveling to meet face-to-face with teams throughout the U.S. is no longer possible.
Enhancing visibility for an investment fund.
Partners at a successful fund that invests in women-owned businesses needed broader visibility to attract other funds for co-investing in their portfolio companies.
Agencies without strategists work with LaBreche.
A marketing agency with clients in need of strategy just lost their in-house strategist. They added LaBreche to their team on an “of-counsel” basis.
Launching a non-profit, from the ground up.
LaBreche was retained by the founder of a national health-focused non-profit to raise awareness of the organization and its cause. From strategic partnerships to national media coverage to media coaching, LaBreche provides ongoing guidance and execution of communication activities that drive the mission.
When it’s time to change your agency.
Companies benefit from having a seasoned communications professional, like Beth LaBreche, come in to evaluate and make recommendations as to whether their agency partner is still a good fit for the business’ needs.
Multiple location crisis planning.
Companies that operate multiple locations need a comprehensive approach to crisis planning. Facility managers, employees, leaders all need to work together to understand what to do when an issue is brewing or the storm of a crisis hits.
Buying a company out of bankruptcy.
Private investors who trust LaBreche because they’ve brought the agency in to conduct communications for many of their deals, know that it is possible to have professional change communications that’s priced reasonably, when cash flow is an issue.
Bringing traditional PR programs into the age of modern marketing.
An international network of law firms called on LaBreche to assess the PR approach it had been using for many years. Because both the legal and PR industries are changing, the organization suspected there may be a better way to invest in and get more value from PR.
Interim head of global communications for a Fortune 500 company.
A new CMO at a Fortune 500 company called on LaBreche to serve as interim leader of global communications during a time of change in its marketing group. This gave the CMO time to reorganize and recruit key talent to the position. During the search, LaBreche took on management of the team, communications strategy and planning, management of the budget and key relationships, and change communications at the company’s executive level.
A merger and a purchase…at the same time.
Most companies are referred to LaBreche by its past clients or by other PR agencies that don’t have as much experience communicating once-in-a-business-lifetime events or aren’t interested in project work. Recently, LaBreche was referred to two companies who were merging together and simultaneously being purchased by a private investor.