A merger and a purchase…at the same time.
Most companies are referred to LaBreche by its past clients or by other PR agencies that don’t have as much experience communicating once-in-a-business-lifetime events or aren’t interested in project work. Recently, LaBreche was referred to two companies who were merging together and simultaneously being purchased by a private investor. The companies had been struggling with cash flow and were ready to receive new capital to reposition for the future.
LaBreche used its proven change communications process, which brought peace of mind to the client, because LaBreche had done this before, many times over, and the process was effective and efficient. LaBreche’s keen ability to navigate through complexities, which were particularly prominent in this instance, given that the businesses had been operating for more than 100 years and many employees had been with the companies for decades.