Interim head of global communications for a Fortune 500 company.

A new CMO at a Fortune 500 company called on LaBreche to serve as interim leader of global communications during a time of change in its marketing group. This gave the CMO time to reorganize and recruit key talent to the position. During the search, LaBreche took on management of the team, communications strategy and planning, management of the budget and key relationships, and change communications at the company’s executive level. Because Beth LaBreche is an experienced, seasoned communicator with C-level experience, no onboarding for the assignment was needed.

Communications continued, uninterrupted, while the CMO interviewed and hired a permanent communications leader, over the course of eight months. When the new leader arrived, LaBreche stayed for the period necessary to ensure this person was prepared to take over through knowledge-sharing, coaching and team members’ transition to the new supervisor.

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Bringing traditional PR programs into the age of modern marketing.

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A merger and a purchase…at the same time.