Crisis Communications
+ Issues Management

 

Even the most highly regarded companies, executives and brands are at risk of reputational damage when there is no issues management process and team in place. Not having a crisis communications plan adds to the chaos of a negative situation and an otherwise manageable issue can spin out of control.  It’s easy to add LaBreche as an external on-call resource for peace of mind now, before an issue arises. Unlike other crisis communications experts, LaBreche does not require a retainer to simply be ‘on deck’ for future crisis situations. LaBreche charges an hourly fee only when engaged and real work begins.

For more than 30 years, Beth LaBreche has helped clients communicate through small, sticky situations that can become significant if enough people talk about them, to some of the largest crises in an industry.  Proactively predicting potential scenarios and planning for them is part of a comprehensive crisis communications process every company should have in place. 

 

“It takes 20 years to build a reputation, and only 5 minutes to ruin it.
When you think about that, you’ll do things differently.”

— Warren Buffett

 

LaBreche is here when it matters.

Real examples of crises that were managed by LaBreche with communications include:

  • Environmental contamination

  • HIPPA violations

  • Embezzlement

  • Hostile takeovers

  • Leadership improprieties

  • Legal disputes

  • Company closings, employee layoffs

  • Leadership changes

  • Cybersecurity breaches

  • Leaks of proprietary information

  • Ethical issues

  • Commercial development disputes

  • Natural disasters

  • Strikes and union negotiations

  • Discrimination

  • Shootings

  • Abuse

  • Racially motivated mistakes

 
 

Execution by LaBreche includes:

  • Issues assessment

  • Crisis communications planning

  • Plan deployment and training

  • Spokesperson key messaging and training

  • Media management

  • Media materials, such as news releases and company statements, including translations

  • Media tracking

Plans by LaBreche include:

  • Crisis team development

  • Issues monitoring systems

  • Communications policies and processes 

  • Crisis response processes

  • Social media crisis communications procedures and guidelines

  • Post crisis processes

  • Media interview Do’s and Don’ts

  • Training schedules

  • Communications checklists

  • Potential questions and answers

  • Scenario planning

  • Starter statements

  • Internal communications processes