When it’s time to change your agency.
Companies benefit from having a seasoned communications professional, like Beth LaBreche, come in to evaluate and make recommendations as to whether their agency partner is still a good fit for the business’ needs. Recently, LaBreche lead the search for a manufacturer’s new B2B PR agency, while managing a critical product launch that had to go well, happening at the same time.
In another case, LaBreche evaluated an agency and made a final recommendation to the client to limit spending on PR and reallocate funds to other more promising marketing strategies. LaBreche has its finger on which agencies are doing the best work right now, and which are aging out by continuing to practice traditional PR.